Early cancer screening saves lives. For the months of October and November 2023, the WVU Cancer Institute and Mountains of Hope, the state’s cancer coalition, are inviting you to engage with your community to promote both breast and lung cancer awareness. The Pink and Pearl campaign focuses on bringing awareness to the prevalence of and screening options for breast and lung cancer throughout West Virginia and surrounding areas.
Pink is easily recognized and related to awareness of breast cancer, the most diagnosed cancer and the second leading cause of cancer death in West Virginia women. This campaign adds the color pearl, which represents lung cancer, the leading cause of cancer deaths in West Virginia and beyond. The Pink and Pearl Campaign brings awareness to both breast and lung cancer to encourage everyone to get their recommended cancer screenings.
Join us in promoting cancer screening and early detection. This toolkit is intended for a variety of audiences including community groups, public health professionals, health care organizations, faith communities, hospitals, survivorship groups, etc. The toolkit is available for download below.
For more information or assistance in accessing the toolkit, please email wvucancer@hsc.wvu.edu.
Download the complete 2023 Pink & Pearl toolkit.
This can be used in a variety of ways, including during screening day events for lung and/or breast cancer, in patient waiting room areas, on mobile units, etc.
This card is intended for use in a clinical environment to encourage patients to schedule both mammography and lung cancer screening appointments, if needed.
This flyer provides an overview of the Pink and Pearl Campaign, describing screening guidelines, risk factors, and resources for support for both breast and lung cancer.
A press release is included as a template.
This proclamation can be used with local, regional, or state government to hold official observances.
Many healthcare organizations send out patient reminders regarding screening for breast cancer and/or lung cancer. This letter has sample language that can be added to those letters so that recipients are encouraged to consider both breast and lung cancer screening, if appropriate.
This language can be used to send to your organization’s referring providers to remind them of the importance of early breast and lung cancer screening.
This section includes suggested social media posts and graphics for use throughout the months of September, October, and November to encourage breast and/or lung cancer screening. To request any of the social media images, please email wvucancer@hsc.wvu.edu.
During the month of September, the WVU Cancer Institute and Mountains of Hope, the state’s cancer coalition, invite you to engage with your community to raise prostate cancer screening awareness and encourage on-time prostate cancer screening.
Prostate cancer is the most diagnosed cancer and the second leading cause of cancer deaths in American males. Men in the United States have about a 1 in 8 chance of eventually being diagnosed with prostate cancer. Due to early-detection and improvement in treatment, prostate cancer mortality rates fell by 52% between 1993 to 2018.
This toolkit is intended to help you reach patients, community groups, public health professionals, healthcare organizations, faith communities, hospitals, survivorship groups, and others, and to ultimately increase colorectal cancer screening and save lives.
For more information or assistance in accessing the toolkit, please email wvucancer@hsc.wvu.edu.
Download the complete 2023 Prostate Cancer Awareness toolkit.
This card is intended for use with patients and communities as an informational guide to understanding more about prostate cancer screening.
This flyer can be used to promote an awareness event in September . Healthcare providers, patients, and communities are encouraged to celebrate Prostate Cancer Screening Awareness Day.
A sample press release is included as a template. This information is appropriate for local radio, television, and news outlets to share through their networks.
This proclamation can be used with local, regional, or state government to declare and hold official observances of Prostate Cancer Awareness Month.
These short messages and statements can be shared as radio PSA’s, at athletic events, and as direct messages to patients in an electronic health record management system.
These images can be used on Health Point Electronic Messaging Systems.
This section includes suggested social media posts and graphics for use throughout the month of September to encourage prostate cancer screening. To request any of the social media images, please email wvucancer@hsc.wvu.edu.
This campaign builds upon the National Colorectal Cancer Roundtable’s Blue Star initiative, which symbolizes the fight against colorectal cancer and promotes colorectal cancer awareness.
Join us in sharing a campaign that focuses on increasing colorectal cancer knowledge, on-time colorectal cancer screening, and understanding of current colorectal cancer screening options throughout West Virginia and surrounding areas.
Colorectal cancer is the third-leading cause of cancer-related deaths in men and women combined in West Virginia. Yet, it is one of the most preventable cancers. Educating patients about the importance of screening and offering it at the recommended age is paramount to saving lives.
This toolkit is intended to help you reach patients, community groups, public health professionals, healthcare organizations, faith communities, hospitals, survivorship groups, and others, and to ultimately increase colorectal cancer screening and save lives.
For more information or assistance in accessing the toolkit, please email wvucancer@hsc.wvu.edu.
Download the complete 2023 Colorectal Cancer Awareness toolkit.
This card is intended for use with patients and communities as an informational guide to understanding who is eligible and what options are available for colorectal cancer screening.
This card is intended for use in a clinical environment to encourage patients to schedule an appointment to discuss their colorectal cancer screening (CRC) options.
This flyer promotes national Dress in Blue Day, the first Friday of March.
A sample press release is included as a template. This information is appropriate for local radio, television, and news outlets to share through their networks.
This proclamation can be used with local, regional, or state government to declare and hold official observances of Colorectal Cancer Awareness Month.
This information is intended for internal use to address questions about the benefits of shared decision making for colorectal cancer screening.
This section includes suggested social media posts and graphics for use throughout the month of March to encourage colorectal cancer screening. To request any of the social media images, please email wvucancer@hsc.wvu.edu.